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the deep strength behind our design

Updated: Mar 23, 2022


I first met Amy at the University of Calgary through a friend. Since then, she has blossomed into an authentic storyteller whose personal mission is to help others be heard.


As a warrior woman and cancer survivor, Amy uses her pencil to gracefully portray the inner strength of women through her designs and after seeing the beautiful work she was doing and the mission she was on, I knew she was the perfect person to ask to channel our vision @ rawr.


In this video, she speaks about the flowers she chose and the deep symbolism behind the piece which covers our website and will cover our bodies once the kits launch! Can't wait to wear the design of this incredibly strong woman and use it's imagery to help pull more women into the sport and inspire generations to come.


More about Amy

http://theupside-down.com/

@amyreding



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