Tennis players have their grunt, birds have their song and RAWR is the sound we make when our fighter comes out. Whether you're in a strong headwind, atop an intimidating drop, give out a RAWR and feel the power within!

In short: Being frustrated with a male centric cycling industry! We found that much of the cycling events and products out there aren't designed with women in mind but rather designed for men and adapted to create a women's version -- the "shrink it and pink it technique". So, we started from scratch, asked questions, help workshops and listened to what women wanted! That's how we came up with our three pillars of EDUCATION, CONNECTION AND EMPOWERMENT and everything we do connects to those pillars.

Joining riderawr is as easy as getting in touch! You have a few options depending on your preference:

1. Follow us on our instagram channel and subscribe to the newsletter to get informed up upcoming events and make the most of the content we put out.

2. Join us on group rides throughout the year (announced on Strava @riderawr or instagram)

3. Email us or reach us through the contact form if you're interested in writing for us and investing more energy into our mission.

Our mission is creating a space where individuals who identify as women feel safe and empowered. We have seen and felt first hand just how powerful, cycling together with other women is however, if you identify as they/them and aren't sure about joining our community, please get in touch.

We tend to have a limited inventory to prevent over-ordering and waste. Additionally, some items might only be available by pre-order. You can always drop us a line (email weriderawr@gmail.com or on instagram @riderawr) to check when we might be re-stocking or subscribe to our mailing list for updates.

Currently, our events all take place in Switzerland. If you'd like to start you're own riderawr hub in a community near you, let us know.