Why are helmets safer with MIPS?

If you're like me, you've found yourself looking for a helmet with the signature yellow MIPS sticker. You know it's become industry standard for safety but beyond that you're not really sure what MIPS does, how to recognize it in your helmet and don't understand how it should improve helmet safety.

After a few heated discussions with friends trying to pin-point where the MIPS was in our respective helmets, I decided to reach out to MIPS personally and get to the bottom of things. Check out my interview with Marcus from MIPS in the youtube video!