The honey-bee logo symbolizes community effort, strength, intelligence and a balance of sweet and stinger!
We believe in pulling for one another and creating a new narrative for women on two wheels. Our goal is to help women wake up feeling empowered to tackle any challenge the day brings and we believe the bike is a great way to get there. We do so through our three pillars: events, content and products.
Curious about the background art?
The gladiolus is full of heroism. The name comes from the Latin word 'gladius', which means sword and symbolises strength, resilience and pride.
We chose the drawing you see to represent us because we believe our work should equip the women who will follow us to find strength in one another and go farther together than they could alone. Our inspired design symbolises women pulling for each other and includes the gladiolus, sunflowers, alpine roses and the iconic edelweiss.
Our products reflect our values and are made to help you unleash your gladiator, lioness, warrior, bad bitch, whatever you want to call it. We are pulling for you, because we know you are pulling for all the others who will follow.
We believe the culture of female cycling is polarized. It feels like either you have to be a professional cyclist or an influencer to have any traction and we want to create a space for every woman in between. Creating relatable content and opening up a space for dialogue is an important part of giving all the women who love to ride a voice and role models who they can leverage for inspo, tips and of course, a laugh.
We want to create products based on real feedback from our community. We meet for workshops and gather online surveys in an effort to shake up the industry of women's cycling. Long gone are the days of settling for male centric design with a pink sticker to make it female.
We believe if you want to create change you have to get your hands dirty! That's why we are hosting events where we get together for a ride, learn to change tires or just chat and drink a coffee and share some of our experiences. Inclusivity is important. Currently, these events take place in Switzerland but we would love to scale our projects if you feel inspired!
Helena loves a challenge (even if it usually means she bonks mid-way) and can't stop the waterfall of ideas that come her way when she's riding.
Lea is our in-house power queen. She loves to hammer and share the road with other girls who don't give a shit about the drama and just ride.
Flurina keeps our chakra, and other things, in check. She's down to earth and always down to ride. She's got a smile that will light up your heart and is organized to lighten the load. Loves excel sheets, taking care of our bodies and our planet.
Since she started working as a design guru for a local cycling company Arlette eat, sleeps, breathes cycling! She loves adventure and riding the notorious Klausen pass on cold and rainy days with Lea when other people would think that's "too crazy."
Wendy likes being outside on a bike with everything she needs for a long distance adventure on- or off-road, preferably where there are mountains. You may also find her on a fixed gear, unsuccessfully going around courses with too many tight corners. Based in France, she is always looking for ways to perfect her baguette-in-cycling-jersey technique.
Raphaela rides soul first and we love her for it! She is authentic, powerful and a ton of fun. She's also a new mom and working hard to redefine our perceptions of motherhood - she's the woman who little girls will look at and say "I want to be her when I grow up!"
Flurina is our parasports voice and organizational talent. She is an active athlete of the Swiss Paracycling National Team and completing her master’s degree in political science at University of Zurich along side of it all. She is passionate about the inclusion of parasports in regular competitive sports.
Naedu is our downhill biker badass babe. She rather takes cablecars but likes to join us on the road sometimes when she's in the mood to suffer. She's hilarious, loyal and always ready with a good playlist.
Claudia is super fast on the bike but when you ride with her, she keeps it chill, her pedal stroke matches yours as she smiles beside you, making sure you don't feel pressure to hammer and that you can both enjoy the beauty of sharing the road. We are grateful for people like Claudia who have the speed to intimidate but make the choice to empower.
Jasi - Filmmaker
Jasi is our filmmaker extraordinaire! All of our videos from the 24hr race are filmed & edited by Jasi. We are so grateful for her vision and that she stayed up all night to capture the chaos of that epic event. Get in touch with her for your filming needs @jasimator or firstname.lastname@example.org
Chiara says it like it is. Or like she sees it. We love her no bullshit approach and fearless exploring. It's never too cold, too steep or too long for Chiara and that inspires us!
Emma is our on-site Canadian bad-ass femme firefighter who challenges all those pesky norms. She runs up mountains and rides down trails & believes that you don't have to ever do a drop in your life to be "epic" and everyone should feel empowered to call themselves a cyclist if they love to ride.
the more voices
the louder we
Join the team! Send us an email or via IG